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THE HISTORY

Not all biscuits become ‘part of the family’

Some brands become part of our history, part of us. CAMPIELLO is one of them.
The history of the CAMPIELLO brand owes a lot to its excellent shortbread, the famous Novellino, like grandma used to make.
Much loved by generations for the high quality of the raw materials, like fresh Piedmont milk and acacia honey.
Simple, genuine ingredients made even tastier by the unique processing methods and technologies that over the years have produced new products filled with goodness, always up-to-date and in line with new lifestyles.

First Novellino

1972

The CAMPIELLO Novellino was created in Cavallermaggiore, in the North West of, by the Accornero confectionery business.

Thanks to a major advertising campaign on the national television network, Campiello Novellino became one of the best known and popular brands of “good things” to eat.

“If I’m good, I deserve Campiello!”

1988

Campiello Srl is established

1994

The company Campiello S.r.l. was established under the name of its leading product and Novellino was given new packaging displaying a big red ``A`` for Accornero.

PANEALBA acquired 100% of the shares of the Campiello S.r.l. company.

Panealba acquires Campiello

2008

The Novellino packaging is changed

2009

Novellino shortbread, one of Italy’s most famous biscuits, was given new artwork that emphasised the product’s strongpoints. 30% less fat, fresh milk and acacia honey.

Campiello and Novellino become the new pack's main message, featuring the unmistakable diamond border.

The incomparable becomes increasingly impactful

2012

Novellino is rejuvenated and refreshed thanks to the new graphic design

2016

The market’s leading product is no longer just “grandma’s” biscuit but brought up to date with its graphic design.

New flavours are created from the classic Novellino recipe to please every palate: wholemeal, cocoa and hazelnuts, cinnamon.

New Novellino flavours

2017

After more than 40 years, the CAMPIELLO brand is still the best loved by Italians.
One of the family!

First Novellino

1972

The CAMPIELLO Novellino was created in Cavallermaggiore, in the North West of, by the Accornero confectionery business.

“If I’m good, I deserve Campiello!”

1988

Thanks to a major advertising campaign on the national television network, Campiello Novellino became one of the best known and popular brands of “good things” to eat.

Campiello Srl is established

1994

The company Campiello S.r.l. was established under the name of its leading product and Novellino was given new packaging displaying a big red ``A`` for Accornero.

Panealba acquires Campiello

2008

PANEALBA acquired 100% of the shares of the Campiello S.r.l. company.

The Novellino packaging is changed

2009

Novellino shortbread, one of Italy’s most famous biscuits, was given new artwork that emphasised the product’s strongpoints. 30% less fat, fresh milk and acacia honey.

The incomparable becomes increasingly impactful

2012

Campiello and Novellino become the new pack's main message, featuring the unmistakable diamond border.

Novellino is rejuvenated and refreshed thanks to the new graphic design

2016

The market’s leading product is no longer just “grandma’s” biscuit but brought up to date with its graphic design.

New Novellino flavours

2017

New flavours are created from the classic Novellino recipe to please every palate: wholemeal, cocoa and hazelnuts, cinnamon.

After more than 40 years, the CAMPIELLO brand is still the best loved by Italians.
One of the family!

MISSION

A global brand that has stayed true to itself.

“We have reached more than 60 countries in the world by staying true to what we are, an artisan “biscuit factory”.
Our challenge and vision has always been to create global products with a healthy, genuine heart.
We believe in the goodness of the age-old Piedmont tradition and crumbly, aromatic top-quality biscuits, values that have always inspired our mission, sustained every day by genuine, tireless passion and innovative technologies that revive the craftsmanship of long ago.
All this has been achieved with respect for society, the territory and the environment. As our code of ethics demands”
ALDO TESIO